With today’s social media platforms, it is easy to market your chorus concerts California by creating posts, adverts and asking simple questions. However, before you use social media to market your choir, you should first understand your audience. Your choir needs marketing and it might not be expensive but if you do not understand your target audience, you will spend a lot of money with little returns.

Before you create your marketing materials that will work, you should clarify who it is you want to target with your messages. Without knowing your target audience, you won’t be able to create adverts that appeal to the type of people you are looking for. Even when you have the right messages for your target audience, you should know where to put your messages to attract people to your events.

Describe your target audience using a buyer persona

In simple terms, buyer persona is a term that marketers use to describe how you define your customer or audience. If you want to attract audiences to your concert then “customer” is the same as “audience member” –  if you want to recruit new choir members then customer is the same as your ideal chorister.

In short, a persona is simply a fictional representation of your choir’s ideal customer. It includes relevant information on lifestyle, demographics, dislikes and likes, personality and behavior. It is based on a combination of some speculation and real data. You are more likely to create a number of personas over time for different marketing campaigns for chorus concerts.

But we recommend limiting the number to two or three at most because marketing to multiple audiences is likely to fail. Describing your buyer persona can also help you build a better product.

Important things to know about your target audience

When it comes to what you need to include in your personas, there are no fast or hard rules. We recommend that you focus on things that might influence the desire of the individual to come to your concert or join your choir as a new member. Here are a few important things you need to know about your audience.

Name

While knowing the name might seem a little bit silly, but if you give your persona a name it makes it easier for you to discuss with others. You can often make the name descriptive and/or amusing. This is very useful if you have defined multiple personas.

Image

Using an image to represent your customers will help you identify with them.

Demographics

It is also important to know the demographics of your target audience. The demographics include gender, location, age, family situation, financial situation, and background.

Psychographics

These are values and beliefs, aspirations and fears, hobbies and interests, dislikes and likes, and brand associations.

Behaviors

You should also know the behaviors of people who are likely to attend your chorus concerts California

. Some of the behaviors you need to know include the social media channels they use, the mainstream media they like and their entertainment preferences.