As an SEO provider Australia, you should know what it takes to get long-term search engine optimisation results. A lot of discussions about search engine optimisation strategy seem to revolve around the argument of quality vs. quantity. Is your SEO strategy going to be merrier or the best strategy ever seen? It is a tricky problem because these are not mutually exclusive. You can be focused on writing quality and quantity content and realise that you need to create a lot of content to do so.But you are also working with limited resources and this means you are going to prioritise. We have broken the quality vs. quantity argument into some components to gauge how your search engine optimisation strategy should respond.

Content

In the early days of search engine optimisation, a lot of content creators assumed that short-form content was the best way to go. The main point behind this argument was that attention spans are limited and no one wants to read a lot of words to find an answer to a very simple question. This led to people creating shorter content.

A few years later, the conventional wisdom was brought in when studies came out showing that longer posts not only ranked better but were also shared more on social media. In short, they did not just do better because google had more content but because readers found them more engaging and helpful.

The solution

Long-form content is better than pithy posts that do not delve into the real topic. Your SEO agencyshould therefore acknowledge that sometimes short content is better and long content does not always mean quality. You could say that quality content is better than quantity but a well-written long post will do better than a poor post with a few words.

Writing a high-quality post means doing your research to back up your content and providing useful insights and offering a good answer to the search query. That will mean writing a longer post. By being thoughtful about your content, you end up with more ideas about what to write about. In short, quality feeds quantity.

Keywords

When it comes to keywords, preferring quantity can stab you in the back ad work against you on multiple fronts if you stuff keywords into your posts, you will get in trouble with google especially if you negatively affect readability. If you focus on search volume and ignore the intent of the searcher, you may increase your website traffic without improving the conversion rate.

You will need to target a lot of keywords to grow and long-tail keywords may have a low search volume but are of high quality for your business. There could be a few people searching for long tail keywords but if the keywords lead them directly to you then you will gain from it.

The solution

Your SEO provider Australia should use a lot of content when using long-tail keywords. This is another case where quality will lead to more quantity.