When hiring an SEO agency Sydney in Australia, there are some important questions you need to look at. It is important that you know some of the ranking factors that the company uses. A lot of people do not understand how Google rankings work. Before we get into the actual ranking factors, we will start by looking at what google looks for in SEO.
Understanding what Google looks for in SEO
The main purpose of Google is to organise the information on the web and make it accessible and useful. Google ensures that it delivers relevant search results.
An accessible and secure website
The first SEO ranking factor has to do with having the right URL. You need to have a URL that Google’s bots can reach and crawl. Google has to be able to visit your URL and look at the content on the page to understand what the page is all about. You should therefore make it easy for the bots by creating a well-coded website, having a sitemap that lists all your website pages and a robots.txt file that tells Google where it cannot and can look for your website information.
If you are running a WordPress site then it is easy to use plugins to set up your sitemap. If not, you can easily use the online sitemap generator. Some people think that HTTPS is a factor when it comes to deciding whether or not to index a web page but that is not the case. However, it is good for your users if you have not enabled SSL security on your site then it is important to do so for proper SEO marketing in Sydney Australia.
Page speed
The speed of your pages has been cited as one of the leading ranking factors for SEO for a lot of years. Google wants to improve the experience of users and fast loading pages will do that. Search engine algorithms focus on the loading speed of a website when ranking web pages. This means that if your site cannot load fast, it will be penalised by google.
Mobile-friendliness
Another major ranking factor for SEO is mobile-friendliness. More & more people in Australia as well as around the world are using mobile devices than desktops to access the internet and that is one of the top reasons they have been changes in google search results. The first mobile index on google is now a reality and this means that it is drawing its results from sites that are optimised for google first rather than those sites geared to desktop. If your website is not optimised for mobile, you will risk getting needlessly under-ranked.
Domain age, authority and URL
You should not blame your SEO agency Sydney for having low organic traffic on your website after a few months of registration. This is because it might not be their mistake and the rankings will improve with time. most of the sites that have top ten rankings on Google search are over three years old. So, it is important to be patient and you will see improvements in your ranking.