When hiring an SEO agency in Australia, it is crucial to bear in mind that SEO is always evolving as search engines update their algorithms to provide an improved user experience. Where search engine optimisation could be done with keyword density and cheaply bought backlinks, SEO company today only works as an integrated digital marketing strategy.
Businesses that once used in-house SEO are finding it harder to create measurable search engine optimisation success. For companies to create effective backlinks, they require engaging content, quality PR and influencer marketing. This means that hiring an SEO company that can do all the above work effectively is a daunting process. It is, therefore, crucial to ask the following questions to ensure you hire the right company.
What is your philosophy when it comes to effective SEO?
There are three major SEO facets and the most effective companies consider all the three facets as components of a comprehensive strategy. Technical SEO considers site structure, code, and other metrics that could affect your search traffic. When doing a technical SEO review, SEO professionals will ensure that the search engines can easily crawl your website and its content, will analyse redirects, and review 404 errors among other things.
The second facet is the user experience. This is the optimisation of the content of your website’s digital properties. During an on-page review, SEO experts will analyse user-facing components of your website including navigation, content, and keyword optimisation.
The third facet of SEO services is off-page SEO. This means improving your SEO presence by strengthening your brand online, earning links and improving the popularity of your content and website.
A lot of SEO companies offer only one facet or do all the strategy without effectively implementing any of it. It is important to use a holistic strategy. make sure your SEO agency can do all the above facets and that they have a clear strategy to balance them.
How will you adapt your strategy to our brand?
SEO isn’t a one size fits all solution. Your SEO partner should therefore have some ideas on how your business needs a unique approach that caters to your business model, industry and goals. Search engine optimisation for a local business that is interested in attracting clients from a dozen zip codes needs a different approach than search engine optimisation for a big corporation.
Experience in your industry is an advantage but it is not a requirement. More important is the ability of the agency to articulate how they will adapt the approach to cater to your niche. You need to ensure that the company you hire can highlight specific areas where the general SEO approach will vary.
How long will it take to see results?
It takes time to see results when implementing SEO but this should not prevent your SEO agency in Australia from giving a time frame to see results. Generally, you need to expect to see positive results from legitimate techniques within 6 months of getting started. The health of your site will also determine the possibility of seeing results earlier.