Customers use the internet to find suppliers and if you want page 1 rankings you need to up your SEO, search engine optimisation, game. SEO is how people find you online. Remember, your product might be one of one hundred similar ones. So when people search for your product online, they might not be finding you straight away; they might be finding your competitors. The only way to reach page one rankings is by having smart use of search engine optimisation. Your website needs to be filled with good content, content that includes SEO, your blog and yes you should have one, needs to be filled with good content, content that include SEO, and any social media post you do, business ad that you place online, or digital ads that are done for you, need to be strategically done.

SEO and strategy

Good SEO is all about strategy and an SEO specialist will meet with you, learn about the service that you are offering, learn who the market is that you would want to reach, and then, strategise and put together a holistic campaign, ensuring that everything we have noted here, website, blog, business ads, digital ads and social media postings, reach the right people. You do not need to know how to do this because a marketing or SEO specialist will do it for you. But they will explain to you what they are doing, and why. Part of the holistic strategising will be data and analysis. They will analyse the people that your ads / content are reaching, they will work out how to retarget those people, and they will add them to the email list. It’s all simple, perhaps not for you, but simple for an SEO specialist.

What do you expect from good SEO? You should expect page 1 rankings and nothing lower.